THE NEW BOOK A MAJOR MANAGEMENT ASSOCIATION TRIED TO HAVE BANNED!
Desperately Seeking Members
by Harvey S. McLintock
An Astonishing Combination of Hilarious
Storytelling with a Practical Membership Solution!
Join veteran, private club manager, Harvey S. McLintock at his new job. There he discovers that the waiting list discussed in his interview has quickly evaporated and the members are dropping like flies!
Two new courses come on the scene shortly afterwards and a group of long term members jump ship. Join Harvey amid the chaos at private club in trouble, as he tries desperately to turn the things around!
Along the way, you'll meet a host of colorful characters including the board comprised of two doctors, a lawyer and a vet. You'll meet all the members you love and hate! And smile as he deals with a host of modern issues like jeans, gay members, cell phones and signs!
Since there is no advertising budget, McLintock starts the club back on the road to success with some questionable Ninja marketing tactics! With a little success there and a little luck, the committee finally see there is a method to his madness and give him the go ahead to execute a detailed plan that succeeds in turning the club around!
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What People Are Saying About Desperately Seeking Members
| "Priceless membership growth information delivered with humor. I love it!" Shelia Ecclestone, Membership Director |
"Irreverent, practical, and hilarious. A stunning combination of wit and wisdom!" Andrew Wood, Marketing Legend |
| "I worked with Michelle and your book is right; she was a first-class bitch!" P.F. |
"Not since Caddyshack has anyone produced anything this funny!" T. Woods |
| "The only thing I like better than a great glass of wine is a great book. All the guys on tour love this one!" David Frost, PGA, Tour Player |
"Can I get a discount if I buy 327 copies? I want every one of my life-sucking members to read this book!" Charlie Dalton, Club Manager, GA |
| "It's like this book was written about my last three clubs! And no doubt the same would be true at the club I would be working at now, if I currently had a job!" Dan Tripps, former Club Manager |
"You are psychic! My entire worthless board is featured in your book. You just changed their names to protect the guilty,I assume?" Don Baker, PA |
| "This guy Harvey understands the club manager's problems and the solutions better than anyone on the planet." Simon Rawlings, Dallas, TX |
"Instant Cult Classic...a MUST-READ for every club manager, course owner, membership director, or PGA professional. Heck, even my mother loved it!" Anna Korinthia, LPGA |
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| Contents |
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| Chapter One - What Do I Know About Membership Marketing? |
Chapter Nine - A Message |
| Chapter Two - A Board in Complete Denial |
Chapter Ten - The Best Caddie at Gleneagles |
| Chapter Three - Emergency Board Meeting |
Chapter Eleven - Desperately Killing Trees |
| Chapter Four - The Great Market Research Debacle |
Chapter Twelve - Ninja Guided Membership Tour |
| Chapter Five - Would the Real Glenda Hillard Please Stand Up? |
Chapter Thirteen - Guerrilla Marketing |
| Chapter Six - Keeping It in the Family |
Chapter Fourteen - Changing of the Guard |
| Chapter Seven - Sign of the Times |
Chapter Fifteen - Dr. Richard Cranium Joins the Club |
| Chapter Eight - Friday the 13th |
Chapter Sixteen - Hope at Last |
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Chapter Seventeen - Epilogue |
Illustrated with a host of memorable cartoons |
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